About John
I discovered my passion for the “customer” 35 years ago.
Since then, I have been helping organizations of all types and sizes win their customer’s buying loyalty. Year-after-year, I am amazed at the increased customer sales and profits this loyalty “investment” drives to an organization’s bottom-line!
This is why I passionately believe in the power and profitability of one-to-one customer marketing and have become an:
- award-winning Direct Marketer,
- e-Commerce advocate, and
- specialist in Relationship Marketing
My dedication to building profitable customer relationships has generated $ millions for Canadian and U.S. organizations including:
- CANOE (Sun Media Corporation website)
- Choice Hotels International
- Herbert A. Watts Ltd (FirstService Corp.)
- The Hudson’s Bay Company
- Montage DMC (AT&T Canada)
- TVOntario
Relationship Marketing results include:
- Leading project team that built U.S. hotel chains online hotel booking service for sports teams generating $1.6 million in bookings and an 85% Customer Retention rate.
- Increasing Canadian retailer’s Direct Response revenues from $12 million to $167 million.
- Producing $200 million in credit sales by building a Canadian retailers Auto Savings Loyalty Program
Awards
Canadian Marketing Association (CMA)
- GOLD RSVP Award, Business-to-Business, Lead Generation Program
- SILVER RSVP Award, Consumer Direct Mail Fundraising Campaign
Affiliations
- Member, Board of Directors, The Small Business Centre, London ON
- Part-time Professor - Lawrence Kinlin School of Business, Fanshawe College, London ON
- Member, The Mayor’s Economic Council, London, ON
